1. Competitor Analysis
Analysing your competitor’s online presence is one of the first and most critical things for your business future and search engine optimisation strategy.
Hate your competitors? Discover their online advantages and weak points. Then, take action!
Why are competitors important?
A deep understanding of your users search behaviour and competitors tactics is essential in order to achieve success in search engines. The main reason for this is because you both want the same internet traffic, so if you don’t know what competitors are writing about, you’re not likely to succeed.Which keywords do your competitors use?
After finding out how your target groups express themselves, we can compare how well your competitors are in the search engines. Ask yourself:• Which keywords do your competitors optimise for?
• How much of the long tail keywords do they capture?
• How unique are your competitors?
• How many pages do they have indexed in search engines?
• What do they do with the visitors?
• What are their most popular website features?
• Do they have any backlinks?
And finally;
• How can You do it better?
Online competitors VS offline competitors?
It’s not uncommon to find out that your online competitors are very different to your offline (real life) competitors. Who are your online competitors?Basically, all websites ranking before/above you in the search engines, for keywords you optimise for, are your online competitors.