Search engine optimization is a crucial part of any brand's online
marketing strategy. Without a cleverly crafted and well-executed SEO
strategy, it's likely that your website and/or business will miss out on
valuable impressions, clicks, and sales.
However, despite the fact that SEO plays an inarguably important role in the success of
my business,
many online publishers continue to neglect their SEO strategy, usually
due to a lack of experience or a lack of resources. But in order to
compete with larger brands and other publishers in your niche, SEO is an
area of that you must invest in, and you must get the most out of.
The
good news is that there are a number of ways that you could go about
your search engine optimization efforts. Many larger brands tend to
utilize SEO specialists or firms to help them guarantee their front-page
spot in various search engines. But for smaller publishers and
businesses, this may not be a financially viable option and they are
forced to look elsewhere for solutions.
Developing and implementing a
successful SEO strategy
is no easy task though, especially within the ever-growing competition
online. But armed with the right tools and a little bit of information,
you can give your site's SEO a much needed boost and ultimately drive
more business. Here are the 11 hottest SEO tools out there that are
guaranteed to improve your site's search engine ranking and help you be
more competitive in your niche and bring in more revenue to your
business. Note that some of them compete with each other and do similar
things but I still recommend all of them!
AdWords Keyword Planner
Every SEO campaign begins with keyword research, and Google's AdWords
Keyword Planner Tool is one of the easiest and most effective tools out
there when it comes to finding keywords that your audience is searching
for. Keep in mind that the numbers presented by AdWords aren't always
spot on, but you will easily be able to find the terms that your
potential customers are searching most often.
Once you're able to
identify the terms that your audience is searching for, you can more
effectively target those terms in your content and on your pages to help
boost your site's relevance on those specific terms. Using a keyword
research tool is one of the quickest, easiest, and most effective ways
to hone in on relevant terms and begin to rank specifically for the
things your audience is looking for.
SEO Book
SEO Book offers a handful of different SEO tools on their site, and as
long as you create a free account with them you will receive unlimited
access to a variety of tools including a keyword suggestion tool, link
suggestion tool, and spider test tool, among others.
SEO Book is a
great place for you to analyze your current SEO strategy and practices
and try to improve them through their various tools. When it comes to
actually looking at the success of your SEO endeavors, SEO Book's suite
of free tools can act as a one-stop shop to help you give your strategy
the boost that you're looking for.
Moz's Open Site Explorer
Moz's Open Site Explorer is a great tool for helping you find potential
back link opportunities to help your site's link building strategy. Open
Site Explorer enables you to research your competitors' backlink
profiles by simply analyzing their domains.
After you input a
competitor's URL, Open Site Explorer will provide you with detailed
information on things like link anchor text, page authority, and domain
authority to give you a better idea of how to strengthen your own
backlink profile.
SEMrush
If you're in the paid search space, chances are your interests are in
the keywords that your competitors are ranking for, as well as the CPC
for those specific keywords. This is what SEMrush specializes in.
Users
with a free account can run a report that shows ten different keywords
by simply entering a domain and clicking on the "Full Report" link.
There, SEMrush will show you the domain's approximate organic ranking,
along with information about its search volume, CPC, URL, percentage of
traffic generated, ad competition, number of total search results, and
more.
Moz Local
For many businesses, especially those with brick and mortar locations,
local SEO is of paramount importance. Moz Local is a tool that helps
strengthen your local search ranking by focusing on your specific
location information and pushing it to search engines to ensure that
customers searching near your location are able to find your store.
This
tool is especially helpful for retail stores, restaurants, movie
theaters, and other types of businesses that may need a physical
storefront for their products or services.
Internet Marketing Ninjas SEO Tools
The
Internet Marketing Ninjas have established an industry-wide reputation
for being some of the best online marketers around, and they're giving
you access to their suite of SEO tools for the convenient price of free.
Inside of their package of SEO tools you'll find an on-page
optimization tool, a site crawl tool, an image and link analyzer tool,
and much more. If you're looking for a top-notch batch of tools, this is
for you, and if you need help or want to hire an SEO specialist, the
Internet Marketing Ninjas are ready and willing to help you with all of
your SEO needs.
Search Metrics
Search Metrics has a host of tools and a track record of success when it
comes to boosting their clients' SERP rankings. Plus, Search Metrics
also has a social analytics tool that allows you to track the activity
and success of social media campaigns on networks including Facebook,
Twitter, Google+, and more.
Infocc
One
of the most effective ways to climb the ranks of the SERPs is to
increase your on-site user engagement, which is what Infocc was built
for. With the most recent batch of algorithm updates, Google has placed a
heavy emphasis on "user engagement" metrics such as time on page,
social sharing, comments and targets your readers to deliver those
results.
By simply installing a one-line snippet of JavaScript on
your site, Infocc will deliver a host of user engagement benefits,
making sure that your audience stays on your site longer, and takes more
action. They also has a built in SEO maximize feature, which helps you
create a user experience that benefits your search ranking, too. An
additional feature of Infocc is the ability to automatically link
keywords to pages to improve interlinking.
Majestic SEO
Over the years, Majestic has developed a reputation as one of the best
SEO services on the web, partially due to their technology, and
partially due to their unrivaled expertise. Majestic SEO offers some
great technology, specifically in terms of crawling, backlink and
keyword research, and more. Majestic offers several free options for
users, as well as an SEO API, which offers much of its backlink data for
free.
Optimizely
A/B
testing is an important part of virtually every facet of online
marketing and SEO is no different. In order to get the best results from
your SEO efforts, you need to constantly be analyzing what's working
and what isn't, and swapping things out until you've achieved the
results that you want. In order to help you A/B test various aspects of
your SEO strategy, Optimizely has created an easy and effective A/B
testing tool for conversation rate optimization that will help you
really hone in your search strategy.
SEO Engine
When it comes to tracking search visibility and performing competitive
intelligence, SEO Engine offers some of the best insights you can find.
From domain analysis with SEO and paid visibility to competitive
analysis and keyword distribution, SEO Engine has a host of tools and a
track record of success when it comes to boosting their clients' SERP
rankings. Plus, SEO Engine will show you exactly where you are and how
far away from your competitors you rank. They also give you the exact
data along with insights on how to get to be number one.
Note: I'm invested in their company after becoming a customer, that's how amazing I think they are.
If
SEO is something that you have to do on your own, be sure to find the
right tools for you and use them to the best of your ability. After all,
these 11 tools offer free or freemium services and will only help you
improve your site's search ranking, which will ultimately translate to
more sales and revenue for your business.
What other SEO tools have you found that work well?
