PrintFirm Leads SEO Twitter Chat for Printing Community

PrintFirm.com Marketing Director Katherine Tattersfield and Xerox e-Marketing manager Bill Michael, host educational Twitter chat #InkSEO discussing online marketing best practices for the printing industry.

Los Angeles, CA (PRWEB) June 25, 2014

Printers looking to learn about search engine optimization, content marketing, and social media best practices are invited to join the #InkSEO Twitter Chat on Thursday, July 10 at 4 p.m. EST/ 1 p.m. PST.
Hosted by Bill Michael, eMarketing manager, Xerox and Katherine Tattersfield, online marketing director, PrintFirm.com, attendees will learn about Google's new algorithms, how to manage onsite optimization and ways to produce quality content to keep sites fresh and relevant.
The first part of the discussion will focus on explaining SEO terminology and fundamentals in plain English. Printers will then learn key strategies behind successful content marketing campaigns.
Google Penalty Recovery expert Marie Haynes of HisWebMarketing explains how SEO affects a print provider's bottom line: "Recently Google released another update of the Panda algorithm which looks at the overall quality of your site. If a website is deemed to be low quality in the eyes of Panda, then Google will demote the rankings for all pages of that site in the search engine results. The best insurance against the Panda algorithm is making sure your site is as useful to readers as possible and also easy for search engine crawlers to navigate."
Tattersfield knows firsthand how valuable inbound marketing can be for a printing company; her blogging and social media activities increased PrintFirm's sales by 46 percent in a year. "This chat gives us a chance to talk with the community directly in an intimate environment. I want printers to see the bigger SEO picture, beyond the day to day algorithm updates and rankings. SEO is really about building the brand community, earning trust, and delivering an outstanding customer experience. The printers who understand that will flourish now and in the future."
Users can join the conversation on Twitter directly or through their preferred Twitter chat platform; a complete transcript replay will be available following the discussion.
Chat recaps with additional resources will appear on the Xerox Digital Printing blog as well as the PrintFirm company blog. Participants are welcome to share their #InkSEO chat insights and experiences on their own blogs.
Attendees are encouraged to RSVP and add the event to their calendars on TweetChat: xerox.bz/inkseo
About PrintFirm
Printfirm, Inc., trusted leaders in online printing, mailing, and design since 1996. For more information, please visit http://printfirm.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/2014/06/prweb11972604.ht

Read more at http://www.virtual-strategy.com/2014/06/25/printfirm-leads-seo-twitter-chat-printing-community#g5p4I2rDSVhkC7gx.99m

SEO in the City: 5 Tips Inspired by the City That Never Sleeps

Looking around during a recent trip to New York City, I couldn’t help but compare the way local businesses promoted their business’ physical location to the way they promoted themselves online. From the signs, to the window displays, to the messages they used to convince people to choose them, these elements brought to life the different ways businesses attract local consumers who pass by their storefronts.
But how many of these best practices are they applying to how they reach local consumers who are searching for them online? And what other typical city experiences relate to how consumers find local businesses? Here are five local SEO tips businesses can use to get found by local consumers – inspired by the Big Apple.
1. Focus on What You Do Best
When applying SEO best practices to your website or to any online content, you should always focus on writing about what it is you actually do, and do best. For example, when walking randomly down almost any street in New York City, you’ll see signs hanging off awnings that read exactly what one can expect: such as pizza, sandwiches, camera repair, and discount handbags.

Related Resources from B2C
» Free Webcast: Native Advertising - What Is It & Why Content Marketers Should Care

This idea should be applied to your website content, too. And despite the ever-changing landscape of SEO, optimizing your website for your main topics and keywords is one thing that will always be valuable to consumers searching for your business.
2. Optimize for Your Local Audience
What if you asked someone for a suggestion of a nearby restaurant and they recommended a place across town instead of down the block? You’d be a little more than annoyed – and probably look elsewhere for a place nearby. This same concept is important for how you market your business online: always have your audience’s real needs in mind and understand what they’re looking for.
When businesses successfully keep the needs of their ideal customer in mind in their local SEO, they have the upper hand because consumers are more likely to find them whether they are searching via desktop or mobile.
So, make sure your address is clearly listed on your website and marked up behind the scenes, too. Next, claim your business on top local directories – like Google+ Local, Bing Places for Business, and Yelp – as well as all the industry-specific directories that can help consumers find your local business. For example directories like TripAdvisor or TimeOut might be resources that local consumers visit directly to look up travel rates, offers, and reviews. Plus, these sites may populate in the search results for specific search terms, so it’s important that your business is listed on them, and that your listings contain accurate and up to date information that is consistent across the Web. That way, they are more likely to show up when someone searches for your local products or services.
3. Get On the Mobile Local Bandwagon
Mobile is a trend that’s here to stay (made obviously by how many people look at their phones while waiting to cross the street), especially in local search. In fact, 79% of consumers who own mobile phones have used their phone to do a local search? And, 78% of local searches on mobile devices result in an offline purchase.
If you haven’t considered the importance of having a mobile website, it’s time you do. Not only are they easier for consumers to browse and contact you from, but Google is also letting searchers know if your website isn’t mobile-friendly, which can send prospects looking in another direction.  But it’s not just a mobile-friendly website that matters – it’s your entire mobile presence. From showing up on mobile-based maps (which are also tied to your local listings) to having positive ratings and reviews that show up in mobile search results, making a great impression with on-the-go consumers can help you stand out against the competition.
4. Make Your Business Look Great
Walk by a number of stores in any city and you’ll see a variety of storefront displays. Some use products in a thought-provoking way; others are just beautiful displays of the product. These displays are meant to pull you into a store and ultimately persuade you to buy.  And the same principal should apply to your images online. And while images on your website that represent your business and look great at the same time is ideal, they are often overlooked when it comes to great SEO. But since they can help your business show up in multiple places on SERPs, it’s important to include your approach to images in your SEO strategy.

By using keyword and topic-optimized names for your images instead of just uploading them as “photo1.jpg,” you can help search engines recognize them for your target search terms. For example, a photo of a kitchen table might be named “wood-kitchen-table-furniture-cincinnatti.jpg” to help your business show up for consumers in Cincinnati searching for a new kitchen table from a local store. Also adding image alt text, or even captions, to your pictures gives them words that search engines can read and use in image search results.
5. Build & Maintain a Social Presence
Many local businesses I visited in New York are close to their local communities. From the décor to menu item names to the patrons they knew by name, they are very much a part of the community around them. There’s a lesson here for SEO, too.
It’s important to build your brand so that consumers remember you once they are in a place to choose your business. Restaurants are a great example. For example, say you post a coupon for a free pizza on Facebook with a link back to your website to redeem it. If one fan, Sally, shares your coupon with hundreds of her followers, that small action may result in others discovering, liking, and even visiting your business on the Web. And sometimes, those online actions can turn into offline conversions. This is why it’s key to actively post content that engages, entertains, and builds a community with your fans. Not only will it drive interest from the people already on the social site, backlinks to your website from social sharing can provide signals to search engines that the content you posted on your website is relevant to the topic of your local business in your city and drive up the local SEO visibility for your site.
These are just a few tips for improving local SEO for your business. If you have any to add, we’d love to see them in a comment!

Read more at http://www.business2community.com/seo/seo-city-5-tips-inspired-city-never-sleeps-0925409#HJ7cHp7XCQHRzPUo.99

PivotChart in Excel

Part PivotTable, part traditional Excel chart, a PivotChart lets you quickly and easily look at complex data sets in an easy-to-digest way. PivotCharts have many of the same functions as traditional charts, with data series, categories, and the like, but they add interactive filters so you can browse through data subsets.

PivotCharts help you easily digest complex data.

Excel 2013 added Recommended PivotCharts, which can be found under the Recommended Charts icon in the Charts area of the Insert tab. You can preview a chart by hovering your mouse over that option. You can also manually create a PivotChart by selecting the PivotChart icon on the Insert tab..

Very Useful Keyboard Shortcuts 25

1. To format any selected object, press ctrl+1
2. To insert current date, press ctrl+;
3. To insert current time, press ctrl+shift+;
4. To repeat last action, press F4
5. To edit a cell comment, press shift + F2
6. To autosum selected cells, press alt + =
7. To see the suggest drop-down in a cell, press alt + down arrow
8. To enter multiple lines in a cell, press alt+enter
9. To insert a new sheet, press shift + F11
10. To edit active cell, press F2 (places cursor in the end)
11. To hide current row, press ctrl+9
12. To hide current column, press ctrl+0
13. To unhide rows in selected range, press ctrl+shift+9
14. To unhide columns in selected range, press ctrl+shift+0
15. To recalculate formulas, press F9
16. To select data in current region, press ctrl+shift+8
17. To see formulas in the worksheet, press ctrl+shift+` (ctrl+~)
18. While editing formulas to change the reference type from absolute to relative vice versa, press F4
19. To format a number as currency, press ctrl+shift+4 (ctrl+$)
20. To apply outline border around selected cells, press ctrl+shift+7
21. To open the macros dialog box, press alt+F8
22. To copy value from above cell, press ctrl+’
23. To format current cell with comma formats, press ctrl+shift+1
24. To go to the next worksheet, press ctrl+shift+pg down
25. To go to the previous worksheet, press ctrl+shift+pg up

Keyboard shortcuts in Excel

This article describes what Key Tips are and how you can use them to access the ribbon. It also lists Ctrl combination shortcut keys, function keys, and some other common shortcut keys for Microsoft Excel 2013.

In this article

• Keyboard access to the ribbon
• Will my old shortcuts still work?
• Ctrl combination shortcut keys
• Function keys
• Other useful shortcut keys

Keyboard access to the ribbon

If you're new to the ribbon, the information in this section can help you understand the ribbon's keyboard shortcut model. The ribbon comes with new shortcuts, called Key Tips. To make the Key Tips appear, press Alt.

To display a tab on the ribbon, press the key for the tab—for example, press the letter N for the Insert tab or M for the Formulas tab. This makes all the Key Tip badges for that tab's buttons appear. Then, press the key for the button you want.

Will my old shortcuts still work?

Keyboard shortcuts that begin with Ctrl will still work in Microsoft Excel 2013. For example, Ctrl+C still copies to the clipboard, and Ctrl+V still pastes from the clipboard.
Most of the old Alt+ menu shortcuts still work, too. However, you need to know the full shortcut from memory — there are no screen reminders of what letters to press. For example, try pressing Alt, and then press one of the old menu keys E (Edit), V (View), I (Insert), and so on. A box pops up saying you're using an access key from an earlier version of Microsoft Office. If you know the entire key sequence, go ahead and initiate the command. If you don't know the sequence, press Esc and use Key Tip badges instead.
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Ctrl combination shortcut keys

Key	Description
Ctrl+PgDn	Switches between worksheet tabs, from left-to-right.
Ctrl+PgUp	Switches between worksheet tabs, from right-to-left.
Ctrl+Shift+&	Applies the outline border to the selected cells.
Ctrl+Shift_	Removes the outline border from the selected cells.
Ctrl+Shift+~	Applies the General number format.
Ctrl+Shift+$	Applies the Currency format with two decimal places (negative numbers in parentheses).
Ctrl+Shift+%	Applies the Percentage format with no decimal places.
Ctrl+Shift+^	Applies the Scientific number format with two decimal places.
Ctrl+Shift+#	Applies the Date format with the day, month, and year.
Ctrl+Shift+@	Applies the Time format with the hour and minute, and AM or PM.
Ctrl+Shift+!	Applies the Number format with two decimal places, thousands separator, and minus sign (-) for negative values.
Ctrl+Shift+*	Selects the current region around the active cell (the data area enclosed by blank rows and blank columns). In a PivotTable, it selects the entire PivotTable report.
Ctrl+Shift+:	Enters the current time.
Ctrl+Shift+"	Copies the value from the cell above the active cell into the cell or the Formula Bar.
Ctrl+Shift+Plus (+)	Displays the Insert dialog box to insert blank cells.
Ctrl+Minus (-)	Displays the Delete dialog box to delete the selected cells.
Ctrl+;	Enters the current date.
Ctrl+`	Alternates between displaying cell values and displaying formulas in the worksheet.
Ctrl+'	Copies a formula from the cell above the active cell into the cell or the Formula Bar.
Ctrl+1	Displays the Format Cells dialog box.
Ctrl+2	Applies or removes bold formatting.
Ctrl+3	Applies or removes italic formatting.
Ctrl+4	Applies or removes underlining.
Ctrl+5	Applies or removes strikethrough.
Ctrl+6	Alternates between hiding and displaying objects.
Ctrl+8	Displays or hides the outline symbols.
Ctrl+9	Hides the selected rows.
Ctrl+0	Hides the selected columns.
Ctrl+A	Selects the entire worksheet. If the worksheet contains data, Ctrl+A selects the current region. Pressing Ctrl+A a second time selects the entire worksheet. When the insertion point is to the right of a function name in a formula, displays the Function Arguments dialog box. Ctrl+Shift+A inserts the argument names and parentheses when the insertion point is to the right of a function name in a formula.
Ctrl+B	Applies or removes bold formatting.
Ctrl+C	Copies the selected cells.
Ctrl+D	Uses the Fill Down command to copy the contents and format of the topmost cell of a selected range into the cells below.
Ctrl+E	Adds more values to the active column by using data surrounding that column.
Ctrl+F	Displays the Find and Replace dialog box, with the Find tab selected. Shift+F5 also displays this tab, while Shift+F4 repeats the last Find action. Ctrl+Shift+F opens the Format Cells dialog box with the Font tab selected.
Ctrl+G	Displays the Go To dialog box. F5 also displays this dialog box.
Ctrl+H	Displays the Find and Replace dialog box, with the Replace tab selected.
Ctrl+I	Applies or removes italic formatting.
Ctrl+K	Displays the Insert Hyperlink dialog box for new hyperlinks or the Edit Hyperlink dialog box for selected existing hyperlinks.
Ctrl+L	Displays the Create Table dialog box.
Ctrl+N	Creates a new, blank workbook.
Ctrl+O	Displays the Open dialog box to open or find a file. Ctrl+Shift+O selects all cells that contain comments.
Ctrl+P	Displays the Print tab in Microsoft Office Backstage view. Ctrl+Shift+P opens the Format Cells dialog box with the Font tab selected.
Ctrl+Q	Displays the Quick Analysis options for your data when you have cells that contain that data selected.
Ctrl+R	Uses the Fill Right command to copy the contents and format of the leftmost cell of a selected range into the cells to the right.
Ctrl+S	Saves the active file with its current file name, location, and file format.
Ctrl+T	Displays the Create Table dialog box.
Ctrl+U	Applies or removes underlining. Ctrl+Shift+U switches between expanding and collapsing of the formula bar.
Ctrl+V	Inserts the contents of the Clipboard at the insertion point and replaces any selection. Available only after you have cut or copied an object, text, or cell contents. Ctrl+Alt+V displays the Paste Special dialog box. Available only after you have cut or copied an object, text, or cell contents on a worksheet or in another program.
Ctrl+W	Closes the selected workbook window.
Ctrl+X	Cuts the selected cells.
Ctrl+Y	Repeats the last command or action, if possible.
Ctrl+Z	Uses the Undo command to reverse the last command or to delete the last entry that you typed.

 Tip   The Ctrl combinations Ctrl+J and Ctrl+M are currently unassigned shortcuts.
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Function keys

Key	Description
F1	Displays the Excel Help task pane. Ctrl+F1 displays or hides the ribbon. Alt+F1 creates an embedded chart of the data in the current range. Alt+Shift+F1 inserts a new worksheet.
F2	Edits the active cell and positions the insertion point at the end of the cell contents. It also moves the insertion point into the Formula Bar when editing in a cell is turned off. Shift+F2 adds or edits a cell comment. Ctrl+F2 displays the print preview area on the Print tab in the Backstage view.
F3	Displays the Paste Name dialog box. Available only if names have been defined in the workbook (Formulas tab, Defined Names group, Define Name). Shift+F3 displays the Insert Function dialog box.
F4	Repeats the last command or action, if possible. When a cell reference or range is selected in a formula, F4 cycles through all the various combinations of absolute and relative references. Ctrl+F4 closes the selected workbook window. Alt+F4 closes Excel.
F5	Displays the Go To dialog box. Ctrl+F5 restores the window size of the selected workbook window.
F6	Switches between the worksheet, ribbon, task pane, and Zoom controls. In a worksheet that has been split (View menu, Manage This Window, Freeze Panes, Split Window command), F6 includes the split panes when switching between panes and the ribbon area. Shift+F6 switches between the worksheet, Zoom controls, task pane, and ribbon. Ctrl+F6 switches to the next workbook window when more than one workbook window is open.
F7	Displays the Spelling dialog box to check spelling in the active worksheet or selected range. Ctrl+F7 performs the Move command on the workbook window when it is not maximized. Use the arrow keys to move the window, and when finished press Enter, or Esc to cancel.
F8	Turns extend mode on or off. In extend mode, Extended Selection appears in the status line, and the arrow keys extend the selection. Shift+F8 enables you to add a nonadjacent cell or range to a selection of cells by using the arrow keys. Ctrl+F8 performs the Size command (on the Control menu for the workbook window) when a workbook is not maximized. Alt+F8 displays the Macro dialog box to create, run, edit, or delete a macro.
F9	Calculates all worksheets in all open workbooks. Shift+F9 calculates the active worksheet. Ctrl+Alt+F9 calculates all worksheets in all open workbooks, regardless of whether they have changed since the last calculation. Ctrl+Alt+Shift+F9 rechecks dependent formulas, and then calculates all cells in all open workbooks, including cells not marked as needing to be calculated. Ctrl+F9 minimizes a workbook window to an icon.
F10	Turns key tips on or off. (Pressing Alt does the same thing.) Shift+F10 displays the shortcut menu for a selected item. Alt+Shift+F10 displays the menu or message for an Error Checking button. Ctrl+F10 maximizes or restores the selected workbook window.
F11	Creates a chart of the data in the current range in a separate Chart sheet. Shift+F11 inserts a new worksheet. Alt+F11 opens the Microsoft Visual Basic For Applications Editor, in which you can create a macro by using Visual Basic for Applications (VBA).
F12	Displays the Save As dialog box.

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Other useful shortcut keys

Key	Description
Alt	Displays the Key Tips (new shortcuts) on the ribbon. For example, Alt, W, P switches the worksheet to Page Layout view. Alt, W, L switches the worksheet to Normal view. Alt, W, I switches the worksheet to Page Break Preview view.
Arrow Keys	Move one cell up, down, left, or right in a worksheet. Ctrl+Arrow Key moves to the edge of the current data region in a worksheet. Shift+Arrow Key extends the selection of cells by one cell. Ctrl+Shift+Arrow Key extends the selection of cells to the last nonblank cell in the same column or row as the active cell, or if the next cell is blank, extends the selection to the next nonblank cell. Left Arrow or Right Arrow selects the tab to the left or right when the ribbon is selected. When a submenu is open or selected, these arrow keys switch between the main menu and the submenu. When a ribbon tab is selected, these keys navigate the tab buttons. Down Arrow or Up Arrow selects the next or previous command when a menu or submenu is open. When a ribbon tab is selected, these keys navigate up or down the tab group. In a dialog box, arrow keys move between options in an open drop-down list, or between options in a group of options. Down Arrow or Alt+Down Arrow opens a selected drop-down list.
Backspace	Deletes one character to the left in the Formula Bar. Also clears the content of the active cell. In cell editing mode, it deletes the character to the left of the insertion point.
Delete	Removes the cell contents (data and formulas) from selected cells without affecting cell formats or comments. In cell editing mode, it deletes the character to the right of the insertion point.
End	End turns End mode on or off. In End mode, you can press an arrow key to move to the next nonblank cell in the same column or row as the active cell. End mode turns off automatically after pressing the arrow key. Make sure to press End again before pressing the next arrow key. End mode is shown in the status bar when it is on. If the cells are blank, pressing End followed by an arrow key moves to the last cell in the row or column. End also selects the last command on the menu when a menu or submenu is visible. Ctrl+End moves to the last cell on a worksheet, to the lowest used row of the rightmost used column. If the cursor is in the formula bar, Ctrl+End moves the cursor to the end of the text. Ctrl+Shift+End extends the selection of cells to the last used cell on the worksheet (lower-right corner). If the cursor is in the formula bar, Ctrl+Shift+End selects all text in the formula bar from the cursor position to the end—this does not affect the height of the formula bar.
Enter	Completes a cell entry from the cell or the Formula Bar, and selects the cell below (by default). In a data form, it moves to the first field in the next record. Opens a selected menu (press F10 to activate the menu bar) or performs the action for a selected command. In a dialog box, it performs the action for the default command button in the dialog box (the button with the bold outline, often the OK button). Alt+Enter starts a new line in the same cell. Ctrl+Enter fills the selected cell range with the current entry. Shift+Enter completes a cell entry and selects the cell above.
Esc	Cancels an entry in the cell or Formula Bar. Closes an open menu or submenu, dialog box, or message window. It also closes full screen mode when this mode has been applied, and returns to normal screen mode to display the ribbon and status bar again.
Home	Moves to the beginning of a row in a worksheet. Moves to the cell in the upper-left corner of the window when Scroll Lock is turned on. Selects the first command on the menu when a menu or submenu is visible. Ctrl+Home moves to the beginning of a worksheet. Ctrl+Shift+Home extends the selection of cells to the beginning of the worksheet.
Page Down	Moves one screen down in a worksheet. Alt+Page Down moves one screen to the right in a worksheet. Ctrl+Page Down moves to the next sheet in a workbook. Ctrl+Shift+Page Down selects the current and next sheet in a workbook.
Page Up	Moves one screen up in a worksheet. Alt+Page Up moves one screen to the left in a worksheet. Ctrl+Page Up moves to the previous sheet in a workbook. Ctrl+Shift+Page Up selects the current and previous sheet in a workbook.
Spacebar	In a dialog box, performs the action for the selected button, or selects or clears a check box. Ctrl+Spacebar selects an entire column in a worksheet. Shift+Spacebar selects an entire row in a worksheet. Ctrl+Shift+Spacebar selects the entire worksheet. If the worksheet contains data, Ctrl+Shift+Spacebar selects the current region. Pressing Ctrl+Shift+Spacebar a second time selects the current region and its summary rows. Pressing Ctrl+Shift+Spacebar a third time selects the entire worksheet. When an object is selected, Ctrl+Shift+Spacebar selects all objects on a worksheet. Alt+Spacebar displays the Control menu for the Excel window.
Tab	Moves one cell to the right in a worksheet. Moves between unlocked cells in a protected worksheet. Moves to the next option or option group in a dialog box. Shift+Tab moves to the previous cell in a worksheet or the previous option in a dialog box. Ctrl+Tab switches to the next tab in dialog box. Ctrl+Shift+Tab switches to the previous tab in a dialog box.