Link Building
Link
building is one basic tool that helps search engine’s spiders to determine the
ranking of the webpage. This strategy of search engine optimization is based on
the principle of referential popularity of the link. By referential popularity
we mean that as two websites exchange links with each other they generally tend
to add up to the popularity of the links thus, incrementing the rankings of the
link in search results.
Link building is of two types: Outbound linking: It emphasizes
the exchange of links between two different websites.
Inbound linking: The intermingled linking of web pages within one website is generally referred to as inbound linking.
Generally, people tend to confuse between Link Building, Link Exchange, and Link Popularity:
Link building: Linking of one page to another (not importantly an exchange)
Link exchange: Exchange of links between two Websites on the basis of mutual understanding.
Link popularity: It is one criterion that search engine spiders follow for awarding ranking. Link popularity is achieved through link building and link exchange.
Inbound linking: The intermingled linking of web pages within one website is generally referred to as inbound linking.
Generally, people tend to confuse between Link Building, Link Exchange, and Link Popularity:
Link building: Linking of one page to another (not importantly an exchange)
Link exchange: Exchange of links between two Websites on the basis of mutual understanding.
Link popularity: It is one criterion that search engine spiders follow for awarding ranking. Link popularity is achieved through link building and link exchange.
Blog Marketing
Blog is a collection of articles that are generally meant
for public viewing. It helps people to express their views on important topics.
Individuals who choose blog as their medium of communication are called
bloggers. In recent times, blogs have gained importance as the most efficient
tools for marketing. It is yet another tool that is said to have same effect as
viral marketing.
Blogs are tools that do not require any technical expertise for operatings. When effectively utilized for marketing purposes, blogs act as active drivers of potential traffic to the website.
At 909, we try to enact the most innovative ways to promote your website using the latest techniques and strategies. Our teams of dedicated professionals work in every possible manner, to deliver results in the form of increased profit levels.
Advantages of Blog marketing:
Blogs are tools that do not require any technical expertise for operatings. When effectively utilized for marketing purposes, blogs act as active drivers of potential traffic to the website.
At 909, we try to enact the most innovative ways to promote your website using the latest techniques and strategies. Our teams of dedicated professionals work in every possible manner, to deliver results in the form of increased profit levels.
Advantages of Blog marketing:
a. Blogs are the future of marketing over internet
b. Blog articles are generally expected to be written by experts. This adds to
the credibility of the company’s image. Proficient
means of communication
c. Customer’s feedback
d. Instantaneous response
Content Development / Copywriting
Two
different ways to define a search engine friendly content:
Modification
of the current content (Copy Editing)
Content
writing by featuring keywords (Copy Writing)
Some
important factors that make content search engine friendly include:
a. Uniqueness
b. Keyword inclusion
c. Exceptional
d. Rich Relevancy
Content Writing: Search engine’s spiders generally determine the ranking of any website based on the uniqueness and differential status of the content of the website “Web Content”.
At 909 marketing, we make it a point to deliver results in the form of Top 10 Rankings in the leading search engines like Google, MSN, Yahoo etc.
Our every endeavor is in the direction of creating content that allows your customers to not just relate with your products and services but also, helps them find you.
Copy Editing: Once the entire content is framed, we re-collect the keywords from our research department and inculcate those in our content. This act of Keyword inclusion is referred to “Copy Editing”.
Copy Writing: It is the act of creating content, keeping in mind the important keywords. One important factor that counts for revamping of the content from time to time is that, keywords once researched always need to be shortened from time to time in order to increase the relevancy of content from the user’s point of view.
Affiliate Marketing
The future of internet
marketing is affiliate marketing. It is a strategic combination of the current
technologies available for online marketing. It basically includes the
follwoing people:
One
who wants an advertisement for his product (vendor)
One
who is portrays the ad on his website (publisher)
One
who is referring other people to the main vendor (commission)
The
people who are being referred (sub- publisher)
As the reach on internet goes beyond normal boundaries, the opportunities of exploring business on a wider horizon, is fast becoming popular through marketing on the net. 909marketing is an leading internet marketing company india which has sound knowledge of ethical internet marketing strategies which helps any website to achive higher ranks in the leading search engines. Hence higher ranking website gets more visitors.
Revenue Overview
Pay Per Impression: In this the vendor is paid depending on the no. of displays the website contains in the form of impressions.
Pay Per Click: The vendor is paid for the no. times the ad is clicked.
Cost Per Lead: No. of sub-leads the vendor fetches for the main consumer and is paid per sub-vendor.
Cost Per Sales: Depending on the no. of sales that get generated through the advertisement.
Keyword
analysis is carried on three different echelons these include:
Competitive Analysis
Business is more or less like a
strategic game and to win in this game you cannot afford to neglect your
competitors and so, competitor analysis is a very important activity at every
level. Be it print marketing, sales, production, packaging or internet
marketing the competitor analysis helps at every stage to perform better and
provide better customer satisfaction.
In internet marketing the aspects that fall in the analysis of the competition are as follows:
In internet marketing the aspects that fall in the analysis of the competition are as follows:
1. Choice of keywords & Kind of competition faced
2. Choice of search engines
3. Target market focus
4. Threats faced and solutions found
5. Objectives set
6. Targets & Approach for the targets achieved
7. Tools used for promotion
8. Quantity and Quality of activities like link building, directory
submissions, bookmark submissions, press releases,
article submissions, keyword selection and many more.
9. Areas they lag
10. Any many more
So, while promoting your website we always suggest keeping an eye on your competitors every move apart from focusing on your optimization process. This should not just be while defining your marketing plan but also while conducting the plan as it will help in keeping your plan full proof. Through this kind of analysis you actually get to know their strengths, areas they lag, opportunities unaddressed and threats being faced and their solutions. So, it’s more of like “been there done that what next!” It proves to be the biggest advantage to your plan over your competitor’s efforts.
a. Tools for keyword research
b. Software for web analytics
c. Search engine sites
Keyword
Research Almanac: Creation of a keywords research calendar
allows the optimizer to analyze what phrases/keywords need natural/organic
search engine optimization and which ones require pay per click campaign.
Software for Web Analytics:
Omniture, Webtrend, Hitbox, Click Tracks are software’s that allow web optimizers to analyze the success of website on the basis of criterion like:
Software for Web Analytics:
Omniture, Webtrend, Hitbox, Click Tracks are software’s that allow web optimizers to analyze the success of website on the basis of criterion like:
a. Top referential Websites
b. Top referring URL’s
c. Top site search engines
d. Top search phrases/keywords
e. Top entry pages
The above facilitation of analyzing important keywords allows people to further enhance the strategy by:
a. Elimination of unwanted keywords
b. Including missed keywords
c. Work-up on additional keywords
d. Articles on potent keywords
Site Search Engines:
If the website has a site search engine, it further helps in analyzing data like the no. of keywords entered, search terms that yield no results, search terms that are weak from the click point of view.
Once the above procedure has been followed in a committed manner only one thing can be said that “Keyword research is an endless process
Press Release Optimization
Press Release, it is yet another innovative tool for
internet marketing for the modern standards. In simple words a press release
can be defined as an article stating the latest new and updates regarding an
organization. These mainly contain contact information for the readers to get
in contact with the particular organization being talked about. Press releases
are often confused with the news stories written by journalists. But the two
things are quite different from the motive point of view. A news story is
written to inform people and not for marketing purposes whereas a press release
is written by the members of the organization and are generally used for both
the purposes marketing and reporting news.
The press release websites are in particular sources which have latest information about varied websites, business houses, brands offers and other such things that are generally used for the information view point and the popularity aspect. Generally, web masters also use them as perfect mediums for getting links from highly popular websites which in turn increases the chance of heavy popularity for your website.
The press release websites are in particular sources which have latest information about varied websites, business houses, brands offers and other such things that are generally used for the information view point and the popularity aspect. Generally, web masters also use them as perfect mediums for getting links from highly popular websites which in turn increases the chance of heavy popularity for your website.
Directory Submissions
Search engine campaigns start by submitting the website to
leading directories. This generally helps the website to get better rankings in
search engines. However, another important fact is that it is not difficult to
submit the website to directories what is difficult is to be successful in the task.
Selection of directory for submission:
Selection of directory for submission:
a. The directory is search engine friendly
b. If the directory has a good rankings
c. Submission is done in a relevant category
Reasons for rejection of directory submissions include:
a. Suitability of the website in the directory
b. Under construction sections
c. Similarity of titles & description or articles already submitted
Bookmarks Submissions
Social
Community websites are meant for niche communications. The users of these
websites with so many available websites or articles select a few favorite ones
and bookmark them. In a way more the number of times your website is bookmarked
it gets preference in search engine results. So, next time somebody bookmarks
your website it means you get a step closer to top 10 rankings in search
engines.
Why Social Bookmarking is the perfect option?
Massive Traffic: The main advantage of this tagging is that you get instant for of traffic. The reason for such massive traffic is that your submission remains on the home page for few days and a lot many people visit these listings regularly and thus significantly contribute to traffic to your website.
The power of indexing: These social community websites are indexed at very short durations of time so your site gets indexed as well.
Popularity: If users of these sites like your article or find it useful and worth sharing it with friends then they may put the same on your forums or blogs. This way you may keep getting valuable natural one way links.
The SEO advantage: Inclusion in these sites helps in ensuring that search engines regard your website with prime importance as compared to others that are not submitted to these websites.
Why Social Bookmarking is the perfect option?
Massive Traffic: The main advantage of this tagging is that you get instant for of traffic. The reason for such massive traffic is that your submission remains on the home page for few days and a lot many people visit these listings regularly and thus significantly contribute to traffic to your website.
The power of indexing: These social community websites are indexed at very short durations of time so your site gets indexed as well.
Popularity: If users of these sites like your article or find it useful and worth sharing it with friends then they may put the same on your forums or blogs. This way you may keep getting valuable natural one way links.
The SEO advantage: Inclusion in these sites helps in ensuring that search engines regard your website with prime importance as compared to others that are not submitted to these websites.