Social Media Optimization

What is Social Media Optimization?

Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites

Primarily the Focus of Social Media Optimization is to drive traffic from Sources other than the Search Engines. Social media can take many different forms, including Internet forums, web logs, social blogs, wikis, pod casts, pictures and videos. It is an important aspect of Web Marketing which helps you in building your Company Image, Identification and Online Communication strategy. Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.

Difference between SEO VS SMO

SEO is all about the Search Engines While SMO is about the new social media sources like blogs, bookmarking websites, media sharing websites, social websites.

With SMO you can actively participate in the same activities that your audience does, with SEO there is no such participation.

SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.

In SEO Inbounds links are a large determining factor in rankings while in SMO links are a result of Success.

With SMO the Results are quick as compared to SEO which may take few months to show Results.

How does Social Media work?

SEO Interview Questions

1.       What is SEO?

2.       What is Google PR as shown on Google toolbar?

3.       What is keywords analysis and how do you analyze your targeted keywords.

4.       What kinds of back links are considered the most powerful?

5.       What is Google sandbox?

6.       What are ranking factors in Google, Yahoo and MSN?

7.       What’s Google supplemental index.

8.       What’s do you know about the links buying and how Google treat links buying.

9.       What’s the difference between the indexed and non-indexed pages?

10.    What do you know about page segmentation?

11.    What is key word density?

12.    What’s the difference between the on-page and off-page optimization.

13.    What is Latent Semantic Analysis (LSI Indexing)?

14.    Is Frame based website recommended for SEO?

15.    What are general factors that can penalize a website from Google?

16.    Where do you think the SEO industry is headed?

17.    What’s spam indexing?

18.    What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

19.    What SEO tools do you regularly use?

20.    Have you any experience in the PPC and how do you manage the PPC campaigns.

Beginner's Guide to SEO

Prologue: Who is SEOmoz and Why is this Guide Free? SEOmoz is a Seattle-based Search Engine Optimization (SEO) firm and community resource for those seeking knowledge in the SEO/M field. You can learn more about SEOmoz here. We provide a great variety of free information via a daily blog, automated tools and advanced articles.
This article is offered as a resource to help individuals, organizations and companies inexperienced with search engine optimization learn the basics of how the service and process operates. It is our goal to improve your ability to drive search traffic to your site and debunk major myths about SEO. We share this knowledge to help businesses, government, educational and non-profit organizations benefit from being listed in the major search engines.
SEOmoz provides advanced SEO services. If you are new to SEO, have read through this document, and require an SEO firm's assistance, please contact us. Along with the optimization services we provide, we also recommend a number of very effective SEO firms who follow the best practices described in this document.

What is SEO?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some havea highly specialized focus while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly to building the links and marketing the unique value of the site/organization's offerings.
Why does my company/organization/website need SEO?
The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

 
Why can't the search engines figure out my site without SEO help?
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings, so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive and those companies who perform SEO will have a decided advantage in visitors and customers.
How much of this article do I need to read?
If you are serious about improving search traffic and are unfamiliar with SEO, I recommend reading this guide front-to-back. There's a printable MS Word version for those who'd prefer, and dozens of linked-to resources on other sites and pages that are worthy of your attention. Although this guide is long, I've attempted to remain faithful to Mr. Strunk's famous quote:
"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts."
Every section and topic in this report is critical to understanding the best known and most effective practices of search engine optimization.

New feature of General Ledger in R12

Accounting Setup Manager
The ledger is a basic concept in Release 12. The ledger replaces the 11i concept of a set of books. It represents an accounting representation for one or more legal entities or for a business need such as consolidation or management reporting. Companies can now clearly and efficiently model its legal entities and their accounting representations in Release 12. This seems to be a major area in getting success of the shared service center and single instance initiatives where many or all legal entities of an enterprise are accounted for in a single instance, and data, setup, and processing must be effectively secured but also possibly shared.
Now, legal Entities can be mapped to entire Ledgers or if you account for more than one legal entity within a ledger, you can map a legal entity to balancing segments within a ledger.
While a set of books is defined by 3 C’s,

1. chart of accounts
2. functional currency
3. accounting calendar,

The addition in this list the ledger is defined by a 4th C: the accounting method,
This 4th C allows you to assign and manage a specific accounting method for each ledger. Therefore, when a legal entity is subject to multiple reporting requirements, separate ledgers can be used to record the accounting information.
Accounting Setup Manager is a new feature that allows you to set up your common financial setup components from a central location.
What is Accounting Setup Manager
Accounting Setup Manager is a new feature that streamlines the setup and implementation of Oracle Financial Applications. The Accounting Setup Manager will facilitate the setup required for simultaneous accounting for multiple reporting requirements.
With the Accounting Setup Manager, you can perform and maintain the following common setup components from a central location:

• Legal Entities
• Ledgers, primary and secondary
• Operating Units, which are assigned to primary ledgers
• Reporting Currencies, which is an enhanced feature
• Subledger Accounting Options. This is where you define the accounting methods for each legal entity subledger transaction and associate them to the ledger where the accounting will be stored.
• Intercompany Accounts and Balancing Rules
• Accounting and Reporting Sequencing
• Both Intercompany and Sequencing

Will discuss some more granular details in some other post.
Subledger Accounting (SLA)
As discussed in couple of earlier post GL is integrated with SLA to enable a unified process to account for subledger transactions and post data to GL, and to provide a consistent view when drilling down from GL to subledger transactions. You can read here.

Enhanced Foreign Currency Processing by Reporting Made easy
GL has added new features and enhanced existing features to support foreign currency processing , they are mainly as:

• In R12, MRC feature is enhanced with a feature call Reporting Currencies. That mean it will now support multiple currency representations of data from any source, including external systems, Oracle or non-Oracle subledgers, and Oracle General Ledger journals and balances.
• The second one is in reporting to view balances view balances that were entered in your ledger currency separate from those balances that were entered and converted to the ledger currency.The change in R12 is that balances entered in the ledger currency are maintained separately from balances converted to the ledger currency for use in Reporting and Analysis.

Here’s an example. Assume we have a ledger and the ledger currency is USD.
I enter and post two journals; one in 1,000 US Dollars, and another in 500 British Pounds that gets converted to 1200 US Dollars.
In Release 11i, I can review the 500 GBP and the 1200 USD that results from converting the 500 GBP, and the total 2200 USD which is the USD balance in the Cash Account. The $2200 is the sum of the $1000 entered in USD and the $1200 converted from the 500 British Pounds. However, I view that a 1000 USD were entered directly in USD.
In Release 12, I can view the 1000 USD by performing an account inquiry on the Cash account for balances entered only in the ledger currency. The amounts entered in foreign currencies that were converted to the ledger currency will not be included in the balance. Of course, if I want to retrieve all balances in USD, both the entered as well and the converted, I can still do that in Release 12.

Common Questions in GL(General Ledger) R12

GL- Questions
1. What are the application objects that support View Accounting and Drilldown?
GL_Import_Reference_Table (modified) For Example Invoices imported from Payables into GL goes to these tables from GL_Inerface table.
GL_SL_LINK_ID
GL_SL_LINK_TABLE
GL_JE_LINES (modified)
GL_SL_LINK_ID
GL_SL_LINK_TABLE
New views in the database:
FA_AEL_GL_V
FA_AEL_SL_MRC_V
FA_AEL_SL_V
2. Where in Oracle General Ledger 11i can Drilldown be accessed?
You can drilldown from GL Account Inquiry window and the GL Journal Entry and GL Journal Inquiry windows.
(N) Tools -> Drilldown Open the Journal entry in GL and go to Tools – drilldown, its shows u the origin of the journal entry. It is used only for viewing the origin of the journal entry.
3. What are the Release 11i Sub-ledger drilldown features?
Expanded Subledger drilldown to other subledgers.
View Accounting Lines window.
4. What are recurring invoices? What are AP setup steps?
Some times suppliers would not be sending any invoices, but still the payment have to be made to him. Ex: rent, lease rentals. In this situation we have to create invoice every period wise. For that purpose we have to create one recurring invoice template. Template means with one master copy creating the multiple invoices. Here we are creating the one invoice master copy is formally known as recurring invoice or recurring invoice template.
Setup: 1) Create one special calendar
2) Create one full distribution set
3) Enter payment terms in the recurring invoice window
4) Enter the template no., first invoice amount, special invoice amounts.
Recurring Entries are of 3 types-
1. Standard,
2. Skeleton,
3. Fornulae Based
In GL Module
1.Define Formula Batch (e.g. ABC Rent batch)
2.Enter Lines (Here u have both Debit as well as Credit lines)
3.Generate Recurring period
4.Review Journal Batch
5.Post the batch
1. Standard Recurring Journal: It is used for same accounts & same amounts e.g.
Utilities Dr
Cash Cr
2. Skeleton Recurring Journal: It is used for same accounts but for different amounts, e.g.
Recurring Fee Dr
Cash Cr
3.Formule Based Journal: It is used for different accounts with different amounts, e.g.
Salaries Dr
Cash Cr
5. If any conflict occurs in FSG who will override; Column Set or Row Set?
The override component is row set. However some times it depend on the column set also.